Privacy Policy

Last revised: August 11, 2026

At NÜRA Boutique we value and respect your privacy. This Privacy Policy (the "Policy") describes how NÜRA Boutique (the "Company" or "we"), collects, uses, shares, retains, and protects the personal information obtained through: (i) our website and online store hosted on Shopify (the "Site"); (ii) the purchases, exchanges, returns, and other interactions carried out at our physical boutique; and (iii) our communications, promotions, and customer service by email, telephone, text message, or social media.

By using the Site, visiting our physical boutique, or providing us with your information by any means, you acknowledge that you have read and understood this Policy. We recommend reading it carefully to understand our practices regarding your personal information.

1. DATA CONTROLLER

The party responsible for the processing of your personal information is NÜRA Boutique. You may contact us using the contact information that appears at the end of this Policy.

2. INFORMATION WE COLLECT

When we refer to "Personal Information" in this Policy, we mean both the information you provide to us and the Device Information described below, whether collected online or at our physical boutique.

2.1 Information you provide to us

We may collect Personal Information when you make or attempt to make a purchase through the Site or at our physical boutique; request an exchange, return, or electronic receipt; participate in a promotion, sweepstakes, or loyalty program; subscribe to our communications; or contact us for assistance. This information includes:

  • Identification and contact data: name, billing address, shipping address, email, and telephone number, including those you provide at checkout to receive an electronic receipt.
  • Payment information: the data necessary to process your payment, which is collected and processed securely by our payment processors (ATH Móvil, PayPal, and the credit card networks), online or through our point-of-sale (POS) system at the store. The Company does not store complete card numbers.
  • Purchase and transaction information: products purchased, online and in-store purchase history, exchanges, returns, preferences, and in-store pickup details.
  • Loyalty programs, promotions, and sweepstakes: the information you provide when enrolling or participating, where such programs are offered.
  • Communications: information you include when contacting us, leaving reviews, or participating in promotions.

2.2 Information we collect automatically (Device Information)

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the pages and products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this information as "Device Information," and we collect it through the following technologies:

  • Cookies: data files placed on your device, often with an anonymous unique identifier, that allow us to operate the Site, remember the contents of your cart, and analyze traffic.
  • Log files: which track the actions that occur on the Site and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: electronic files used to record information about how you browse the Site.

2.3 Third-party information

We may receive information from our service providers, including the Shopify platform, payment processors, shipping carriers, and marketing platforms or social media, to the extent necessary to operate the Site and the store and to process your Orders and transactions.

2.4 Information collected at our physical boutique

When you visit or complete a transaction at our physical boutique, we may collect and process information through our point-of-sale (POS) system to complete the purchase, exchange, return, pickup of your order, or to provide you with customer service. If our store uses security cameras (CCTV), we may capture images for security and loss-prevention purposes; such recordings are retained for a limited period and used solely for those purposes.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to fulfill any Order or transaction made through the Site or at our physical boutique (including processing your payment, coordinating shipping or pickup, managing exchanges and returns, and providing receipts, invoices, and confirmations) and, in addition, to:

  • Communicate with you.
  • Send you electronic receipts when you request them.
  • Screen our Orders and transactions for potential risk or fraud.
  • Provide customer service and address your inquiries, claims, and exchange or return requests.
  • Administer the loyalty programs, promotions, and sweepstakes in which you participate.
  • When aligned with the preferences you have shared with us, offer you information or advertising related to our products or services.

We use Device Information to help us detect potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize the Site, for example, by generating analytics on how our customers browse and interact with the Site and by assessing the success of our marketing and advertising campaigns.

4. MARKETING AND CONSENT

We collect information from our customers for marketing purposes, including sending promotions, news, launches, and other commercial communications, always in accordance with applicable law. We will only send you marketing communications when you have consented or when the law permits.

Email. Our email marketing communications comply with the federal CAN-SPAM Act. Each message will include a clear mechanism to unsubscribe, and we will honor your request promptly.

Text messages (SMS). If you opt in to our text-message marketing service —at checkout or through our subscription tools— you agree to receive recurring and automated text notifications related to your Order (including abandoned-checkout reminders), marketing offers, and transactional messages, in accordance with the federal TCPA. Message frequency may vary. Consent is not a condition of purchase. Message and data rates from your carrier may apply. You may unsubscribe at any time by replying "STOP" (or "ALTO") to any message, or obtain help by replying "HELP" (or "AYUDA").

5. "DO NOT TRACK" SIGNALS

Please note that we do not alter the Site's data collection and use practices when we detect a "Do Not Track" signal from your browser.

6. HOW WE SHARE YOUR INFORMATION

We do not sell your Personal Information for money. We share your Personal Information with third parties that help us operate, in the following circumstances:

  • Service providers: Shopify (hosting, e-commerce, and point-of-sale system), the payment processors (ATH Móvil, PayPal, card networks), shipping carriers, and marketing and analytics providers, including Google Analytics, who may only use the information to provide us with such services.
  • Legal compliance: when required by law, a subpoena, court order, or other valid legal request, or to protect our rights, safety, or property and those of third parties.
  • Corporate transactions: in connection with a merger, acquisition, reorganization, or sale of assets, in which case your information may be transferred as part of the transaction.
  • With your consent: in any other case in which you authorize it.

7. THIRD-PARTY SERVICES

Payment processing and certain functions of the Site are provided by third parties that maintain their own privacy policies, including Shopify, PayPal, ATH Móvil (EVERTEC), the credit card networks, and Google. We recommend reviewing the privacy policies of such third parties. The Company is not responsible for the privacy practices of third parties.

8. DATA RETENTION

We will retain the information related to purchases made through the Site or at our physical boutique for as long as reasonably necessary to maintain our records, comply with legal, accounting, or tax obligations, process exchanges or returns, resolve disputes, and enforce our agreements.

9. INFORMATION SECURITY

We implement reasonable administrative, technical, and physical measures to protect your Personal Information against unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee its absolute security.

10. YOUR RIGHTS AND CHOICES

Subject to applicable law, you may have the right to: (a) request access to the Personal Information we hold about you; (b) request the correction or updating of inaccurate information; (c) request the deletion of your information; and (d) unsubscribe from marketing communications. To exercise these rights, contact us using the contact information at the end of this Policy. We may require verification of your identity before addressing your request.

11. CHILDREN'S PRIVACY

The Site and our services are not directed to or intended for persons under eighteen (18) years of age, who should use them only under the supervision of their parent or legal guardian. We do not knowingly collect personal information from persons under eighteen (18) years of age without the consent of their parent or guardian. If we become aware that we have collected information from a minor without such consent, we will take steps to delete it.

12. USERS OUTSIDE PUERTO RICO AND DATA TRANSFERS

The Site is operated from Puerto Rico and we ship to Puerto Rico and the United States. If you access the Site from another jurisdiction, you understand that your information may be processed and stored in the United States, whose data protection standards may differ from those of your jurisdiction of origin.

13. LINKS TO EXTERNAL SITES

The Site may contain links to third-party websites. This Policy does not apply to such sites, and we are not responsible for their privacy practices. We recommend reviewing the privacy policies of any third-party site you visit.

14. CHANGES TO THIS POLICY

We may update this Policy from time to time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons. The current version of this Policy will be published clearly and conspicuously on the Site, with its date of last revision, and will be available at our physical boutique. Continued use of the Site, or the conducting of transactions with us, after publication of the changes constitutes your acceptance of the revised Policy.

15. HOW TO CONTACT US

If you have questions, comments, or requests related to this Policy or to the processing of your Personal Information, you may contact us:

  • NÜRA Boutique
  • Telephone: (787) 223-0139
  • Email: info@nuraboutiquepr.com

We appreciate your trust in NÜRA Boutique, and our commitment is to protect your information with the utmost care.